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Digital solutions in pharmaceutical marketing to combat the COVID-19 pandemic |
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| | K.A. Koshechkin, I.I. Marinich, O.L. Lebed | | | Farmacevticheskoe delo i tehnologija lekarstv (Pharmacy and Pharmaceutical Technology). 2023; (3): 53 | | | [Pubmed] [Google Scholar] [DOI] | | | 2 |
Pharmaceutical Marketing Ethics: Ethical Standards for More Acceptable Practices |
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| | Jean-Christophe Bélisle-Pipon | | | Journal of Global Marketing. 2022; 35(1): 76 | | | [Pubmed] [Google Scholar] [DOI] | | | 3 |
Branded vs. Generic drugs: the role of self-perceived seriousness of disease |
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| | Andrea Sestino, Cesare Amatulli | | | International Journal of Pharmaceutical and Healthcare Marketing. 2022; 16(1): 22 | | | [Pubmed] [Google Scholar] [DOI] | | | 4 |
Considerations Regarding Donation and Value Co-Creation in Times of COVID-19 Pandemic |
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| | Renata Klafke, Claudia T. Picinin, Diego G. Chevarria | | | Global Journal of Flexible Systems Management. 2021; 22(4): 357 | | | [Pubmed] [Google Scholar] [DOI] | | | 5 |
Digital Marketing Communication and Consumer Buying Decision Process in Pandemic Standpoint (COVID-19): An Empirical Study of Bangladeshi Customers’ in Branded Cosmetics Perspective |
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| | Mamtaj Akter, Nigar Sultana | | | Open Journal of Business and Management. 2020; 08(06): 2696 | | | [Pubmed] [Google Scholar] [DOI] | |
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